TESLA x STAYFOLIO

Project details

  • This Special Campaign from TESLA and ​STAYFOLIO provided a road trip driving ​experience in Jeju Island, experiencing ​nature with Tesla's fully electric Model Y ​and a Staycation at STAYFOLIO for a ​lucky winner.


  • The objective was to increase awareness ​of TESLA charging stations installed at ​STAYFOLIO stays and provide users with ​more hands-on experience with Model X ​or Model Y TESLAs as prime options. The ​video has been distributed across ​STAYFOLIO YouTube and Instagram ​channels, and the event is featured on ​TESLA Korea's official website.

Ob​jective

Campaign Channels: Tesla Korea's official ​website, and STAYFOLIO's website.

Winner Announcement: via Instagram on ​STAYFOLIO's official IG


Winner Benefits:

  • 1-night, 2-day road trip
  • Test drive of TESLA Model X or Model ​Y by Tesla Korea
  • Round-trip airfare to Jeju Island (with ​one companion)
  • Accommodation at Around Follie Jeju ​by STAYFOLIO


Involvement

  • Conceptualization
  • Content sourcing
  • Content distribution